B2B Marketing Strategist | Paid Media | CRM Automation | Performance Optimization

Caroline Esteves

I build data-driven marketing systems that turn visibility into measurable growth.

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Caroline Esteves - B2B Marketing Strategist Portrait
Location: Calgary, AB

Strategy Meets Execution

With 4+ years in B2B marketing across fintech, industrial, and SaaS environments, I specialize in connecting the dots between data and creative.

I focus on metrics that influence revenue, efficiency, and long-term growth.

Selected Case Studies

A look at recent campaigns driving efficiency and growth.

Oil & Gas / Utilities

LinkedIn High-Efficiency Pilot

Challenge

Broad targeting was inefficient with limited budget.

Strategy

Vertical-specific segmentation & exclusion targeting.

Fintech / B2B

Data-Driven Optimization & Reporting

Challenge

Reporting focused on likes rather than business impact.

Strategy

Semrush keyword research, GA4 behavior tracking, A/B testing.

CRM Architecture

Marketing Automation System

Challenge

Leads were reaching sales too late with generic messaging.

Strategy

HubSpot/Salesforce integration, dynamic segmentation, lead scoring.

Technical Capabilities

A comprehensive overview of technical proficiencies, toolsets, and strategic methodologies deployed across projects.

LinkedIn & Google Ads

Paid acquisition strategy, audience targeting, and campaign optimization.

CRM Architecture

HubSpot & Salesforce implementation, data modeling, and pipeline management.

Marketing Automation

Workflow design, email nurturing sequences, and lead scoring logic.

SEO & Keyword Research

On-page optimization, technical audits, and competitive content gap analysis.

B2B Social Strategy

Thought leadership, content distribution, and community engagement.

Video Production

Scripting, filming, and post-production for digital channels.

Analytics (GA4, HubSpot)

Custom reporting, conversion tracking, and data visualization.

Design & Creative Execution

Designing performance-driven assets that support acquisition, engagement, and conversion goals 

Let's Connect

Ready to discuss how data-driven strategies can fuel your growth?